Sales and Marketing
The key to our success is a targeted approach to marketing and sales. We pride ourselves on well-trained sales professionals. Each sales professional has revenue and minimum prospecting goals built into their performance evaluation. As a result, the entire staff develops an ownership mentality and actively contributes to the marketing plan from development through implementation. Our corporate team works closely with the property to ensure all strategic plans and initiatives are successful.
- Annual Sales and Marketing Plan – Revenue management – Our team is proficient in redesigning market mix for turn around situations to yield higher RevPAR growth. Also, full-channel management controls are implemented via GDS, third party and direct web to maximize revenue for the property. Yield and extensive revenue management meetings are conducted on a consistent basis.
- Direct Sales Effort – Our company is committed to a hands-on approach to the sales effort. A business to business relationship is a key component of our success in the field. Ongoing sales training is conducted throughout the year to ensure a focused sales professional. In addition, all sales professionals including the Director of Sales are expected to achieve prospecting and revenue goals. Our integrated web-based sales software solution allows our sales professionals to manage their customer base in the office or on the road.
- Customer Identification – We specialize in knowing who is staying with us. Identifying and anticipating our customers’ needs are intertwined in the sales process. Through our customized CRM process, we establish a targeted database of clientele matching customers with hotel.
- Ecommerce – We will craft an ecommerce marketing plan utilizing the property’s website (or brand standard) that achieves more than 100% return on advertising spend. We establish and implement a unique e-commerce budget specifically designed to coincide with operating revenues.
- Revenue Management – We offer properties a comprehensive proactive approach to rate and revenue management. Access takes a holistic approach to Revenue Management, which means we take a look in all areas of your business to help you achieve your revenue goal through a comprehensive and strategic approach to; e-commerce development, business mix, competitive market positioning, distribution channels effectiveness and dynamic communication within your revenue team. We offer our customers a powerful resource and a recipe for success.
Part of our comprehensive review process includes:
- Day-to-day pricing guidelines
- Room pricing guidelines (group and transient)
- Group profitability analysis
- SWOT analysis of competitive set
- Source of business analysis (GDS, Internet, 3rd party, consortia, call centers)
- Sales strategy analysis review
- Booking pace review and analysis
- Deliver rooms forecasting model, providing hotel with accurate 30-60-90 day forecast
- Champion Internet marketing- deliver increased sales through different revenue sources of each channel
- Promote and provide 3rd party channel/GDS campaigns as necessary
- Immediate RevPar growth
- Work with OTAs on your behalf
- Channel management – OTA, GDS, hotel site
- Visibility – exposure through distribution
- Peace of mind – no missed revenue opportunities
- Reservations training and consulting (including shop calls and evaluations)